The Electronic Mall Bodensee (EMB): An Introduction to the EMB and its Architectural Concepts

The above core services will provide the basis of an electronic business system that will be available throughout Australia. As the system is developed, further services will be provided to ensure that Transigo remains current with the latest drvelopments in technology and business practice. A limited version of the scheme is alrcady in operation, and a public launch has been scheduled for early in the second quarter of 1997. CONCLUSION Transigo will form the basis of the widespread introduction of electronic business throughout industry and government Further information about the Transigo scheme is available a t INTRODUCTION On the way towards the inFormation society all of us are challenged: large companies as well as small and medium ones, public authorities, private households and all other institutions and organisations. One strategy to utilise the potentials of the information age and their enabling technologies is to establish regional electronic marketplaces. The establishment of electronic marketplaces with a regional focus and a simultaneous vision of a 'global village' is not contradictory but complementary (Zimmermann 1997). The Electronic Mall Bodensee (EMB) is a regional, but multinational project that realises an electronic marketplace for a specific region in the heart of Europe. It covers parts of Austria, Ger-many and Switzerland.